Marketing – ibcData – Business and Marketing https://ibcdata.com Latest News on Business - Entrepreneurship - Finance - Marketing - Digital Marketing - Social Media - SEO - Blogging Thu, 24 Feb 2022 13:10:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Which of the Following Phrases Best Describes Process Focus? https://ibcdata.com/which-of-the-following-phrases-best-describes-process-focus/?utm_source=rss&utm_medium=rss&utm_campaign=which-of-the-following-phrases-best-describes-process-focus Sat, 22 Jan 2022 13:28:37 +0000 https://ibcdata.com/?p=32715 Process focus is a decision-making tool that helps employees understand how to set priorities, develop strategies, and evaluate the effectiveness of their efforts. Process focus is based on the idea that “practicing excellence in everything you do” is not enough. It encourages an individual to take the initiative and make things happen.

Process focus has been linked to successful corporations like Amazon, Google, and Zappos. Process focus can help you make conscious decisions about what tasks are most important, which projects are worth investing your time in, or which crucial behaviors for success.

 

Process focus in the workplace

Process focus encourages employees to set priorities and think about what they’re doing. Employees understand the process of what you do and why you do it. Process focus also helps people think holistically about their work, leading to innovative ideas.

Process focus can be applied to any number of scenarios in the workplace. For example, an employee may decide to use process focus when thinking about the next steps for a project. The employee would identify the objective (e.g., improving customer service) and then define the what (e.g., improving customer service by answering emails within 24 hours).

The employee would then define the how (e.g., keeping track of email inquiries) before identifying ways to measure success (e.g., checking daily for new questions). This is a simple way to stay on top of your work!

 

How to start thinking about process focus

It’s not always easy to identify how your daily tasks contribute to bigger goals. However, these are two actions you can take right now.

  1. Take an instant and write down a few items you achieved this week.
  2. Consider what these accomplishments mean for your business.

What did you learn from this exercise? Were there any tasks that seemed unrelated but might have been an important stepping stone? Was there something you accomplished that made it easier or more difficult for someone else in the company to do their job well?

 

Ways to implement process focus in your work

Let’s start evaluating your to-do list to star. For example, if you have a list of tasks, but you can’t tell how they contribute to your mission or vision, then process focus is making sure that each task connects to the bigger picture.

Once your tasks are connected with all the other parts of your business, simply cross off the ones that are no longer relevant. This will help you regain clarity on what’s important to get done right now.

Next, create a process map for each project you’re working on. Process maps show how smaller tasks relate to larger goals and help decision-makers understand what needs to happen in order to achieve their goal. They also provide an overview of what’s required for project success, which helps someone stay on track.

Process mapping also lets you identify any missing steps or gaps in your strategy so that they can be addressed before it becomes an issue.

Process focus is all about making processes more efficient and productive. Some ways to implement process focus include optimizing line-of-business systems, implementing Six Sigma methodology, and focusing on “process” rather than “final product.” This type of thinking can help your company’s processes run smoother and more efficiently.

Also, even if you’re not using process focus in your work, it might be worth looking into. Process focus can help your company run more smoothly and efficiently.

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The Primary Gain from International Trade Is https://ibcdata.com/the-primary-gain-from-international-trade-is/?utm_source=rss&utm_medium=rss&utm_campaign=the-primary-gain-from-international-trade-is Sat, 22 Jan 2022 13:25:07 +0000 https://ibcdata.com/?p=32710 As globalization increases, international trade is becoming more prevalent. Economists like to say that the primary gain from international trade is an increase in the living standards of trading partners.

But what does this mean? It means that individuals and countries can benefit immensely from trading with each other. For example, one country might be good at producing computers but not clothing, while another country might be good at producing clothing but not computers. But both countries would benefit if they traded with each other because they can use what they’re best at to make up for what they’re worst at.

This allows them to have a better quality of life and pursue their own unique interests without being limited by their weaknesses. Read on for a comprehensive guide on how to go about doing this!

 

The Importance of International Trade

International trade is the process in which goods, services, and capital are traded between countries. It’s a mutually beneficial exchange of resources that benefits all parties involved.

It’s easy to notice why international trade has evolved so essentially in recent years. As globalization increases, more and more countries are trading with each other. Economists often say that one of the primary gains from international trade is an increase in the living standards of trading partners.

This means that individuals and countries can benefit immensely from trading with each other. For example, one country might be good at producing computers but not clothing, while another country might be good at producing clothing but not computers. But both countries would benefit if they traded with each other because they can use what they’re best at to make up for what they’re worst at.

This allows them to have a better quality of life and pursue their own unique interests without being limited by their weaknesses.

 

Basics on International Trade

There are many benefits of international trade. The primary gain, as mentioned earlier, is an increase in the living standards of trading partners.

For example, assume one country has a high standard of living and produces a lot of clothing, but not many computers. The other country has a low standard of living and can’t produce clothing well but is very good at producing computer products. If both countries traded with each other, they would be able to use what they’re best at to make up for their worst.

This would allow them both to have a higher quality of life and pursue their own unique interests without being limited by their weaknesses.

However, sometimes there’s more opportunity for trade with another country instead of your neighbors or with your partner from the same country. You might be able to find a perfect trading partner in a different part of the world who can provide you with goods that you’ve been struggling to find locally.

 

What Type of Trade Should You Enter?

There are many different types of trade that countries can engage in with one another. Open-border trade, for example, is defined as the process by which countries allow the free movement of goods and services across borders. One good example is NAFTA: it’s a trade agreement made to reduce barriers and increase trade among Canada, Mexico, and the United States.

Another type of trade we will be exploring is regional integration. Regional integration is how nations work together to construct a unified economy and common market – like the EU or ASEAN. The goal is to remove barriers between members and promote economic growth through increased mobility of factors of production such as labor, capital, and goods.

Trade liberalization can also be characterized as removing obstacles to international trade such as taxations, quotas and other limitations. When these barriers are removed, consumers have an increased opportunity to purchase products at lower prices than they would if those barriers were put up.

There are many types of international trade agreements we should know about! But how does global trading affect people?

 

How to Find Trading Partners

Before you start trading with a country, it’s important to find out what they’re good at.

Finding a trading partner can be easy or difficult, depending on how much information they have about themselves. If they produce information about their exports, you can search online for the information and contact them from there. However, some countries don’t produce this kind of information which makes it hard to find a partner.

In this situation, you may need to contact government officials or trade representatives who can help put you in touch with the right people.

 

Tips for Successful Trade

The first step to successful international trade is knowing what you have to offer.

One of the most crucial international trade factors is defining your strengths and weaknesses. This is especially important for businesses, as they want to focus on what they’re best at and use that strength to make up for their weakness.

If you’re not sure where to start, try looking for opportunities online or in your local area that might be a good fit for your business. If you need help with figuring out what products or services would be a good match for your company, there’s no time like the present to reach out and tap into industry knowledge.

Next, look for potential trading partners who can meet your needs and wants.

You may find some countries that are stronger in areas where you need help than some others. Find those countries and do some research on them before reaching out with some initial contact information, such as an email address or phone number.

It doesn’t hurt to ask!

International trade has been an integral part of human history. It is the driving power behind the development of our world and prosperity. When we trade with other countries, we can get many things we need, and we can make money by trading goods and services.

International trade is a win-win situation, and if your business is considering trading, you should be aware of these five tips for successful trade:

  1. Be open to new markets
  2. Consider the risks
  3. Understand the culture
  4. Learn the language
  5. Find a trading partner who speaks your language
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Access All Your Social Media Accounts With A Single Click https://ibcdata.com/access-all-your-social-media-accounts-with-a-single-click/?utm_source=rss&utm_medium=rss&utm_campaign=access-all-your-social-media-accounts-with-a-single-click Fri, 16 Apr 2021 06:17:54 +0000 https://ibcdata.com/?p=32517 Life will be easier and fairer if only you take a step towards their realization. This is achieved by grasping every opportunity to become better and advanced.

If it were possible to access all your social networks from your Instagram account with a single link, what would you give? What steps will you take towards having direct access to all your social media accounts with just a click on a link?

Social networks are essential in building personal and business publicity; they help interact, communicate and analyze your marketing strategy, giving you a microscopic look into how best you can approach your audience and sell your services to them. Social media marketing is one of the most used and popular devices in publicizing personal interest and businesses; most brands leverage their social media accounts to bring them the traffic they want, so they keep expanding their social media accounts by opening more accounts.

The majority of business and organization runs more than one social media accounts for their business. It has, however, become very difficult these days to point customers to different social media pages that businesses own as it gets confusing at some point. With that in mind, the only solution needed by all business is to ensure they have a single sources link that direct customer to their various social media platforms. Connecting your audience who are followers on Instagram to your other social media pages you run for your organization through linkbook.bio would benefit you immensely. This means you would be able to direct them to various other exciting posts you have on other social media pages like Facebook, Twitter, tick-tock, YouTube, and other platforms you make use of.

 

The Benefits You Gain As A Large Brand

Suppose you own a large brand with lots of followers on Instagram with multiple social networks and you need your potential clients to reach you on every social account you have. In that case, the good news is that you can now have direct access to all your social networks (no matter how many they are) at the same time with just a link. Yes!, with a single click, you can access all your social media accounts and continue marketing your services with ease. You don’t have to worry about moving from Twitter, Instagram, Facebook, YouTube to LinkedIn, etc., with different links.

Having a single link that gives you direct access to all your social networks enhances your marketing strategy; it increases your chance of getting a fast analysis of the market structure. It also makes your brand look more organized, dependable, and easy to work with and also allows you to gain more potential followers at ease.

Importance Of Having Direct Access To All Your Social Networks With A Click

Managing and accessing all your social network channels with a link can positively affect both you and your business. Some of the benefits include

1) The link shows all your social media accounts on one page, making it easy to navigate them all at once without leaving the page.

2) It makes it very easy for your audience to find you, and it gives your brand a better look.

3) It drives more traffic and conversation to your sites and enhances your marketing strategy.

4) It gives your page a detailed look and helps you access multiple links anywhere and anytime.

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Tips For Choosing The Right Items Through Online Shopping https://ibcdata.com/tips-for-choosing-the-right-items-through-online-shopping/?utm_source=rss&utm_medium=rss&utm_campaign=tips-for-choosing-the-right-items-through-online-shopping Wed, 24 Feb 2021 09:26:40 +0000 https://ibcdata.com/?p=32251 Millions of dollars are spent daily by online shoppers who are transacting with several business online stores. These transactions are quite enormous, and they vary from one individual to another.

However, some shoppers fall victim to failed online shopping experiences. Indeed, there is every reason why the world shops online, most especially during these trying times. Online shopping is fueled by the convenience it offers and the increased business of many shoppers. It has affected the amount of time dedicated to physical shopping.

Shopping has never been easier than it is in the present age. With online shopping, returning goods is easy and swift with e-tailers. However, with the convenience and the benefit gained from online shopping, the bad guys have also utilized this online shopping method to defraud several shoppers who are not cyber smart. The federal bureau of investigation’s internet crime complaint center has revealed that the number one cybercrime in 2019 was related to online shopping. This is categorized into two major sections: non-payment or non-delivery of goods or services purchased. However, you must familiarize yourself with a reputable website like besttayo.com, where reviews and essential guides on how to be safe online during shopping are clearly explained.

Tips To Help You Shop Safely

Of course, there are some reputable websites where you can shop online and have your products delivered to you safely. However, you need to be cautious while doing this. Here you would understand some basic guidelines that would help you shop smartly online and confidently.

Make Use Of Familiar And Reputable Websites

To choose the correct item on the internet, you must be on a trusted website that offers you what you desire to buy. Search results of the Google search might lead you to an insecure website where you can easily be defrauded or sent to less valued items you shopped for. If you are familiar with a website, there are chances that no one on the internet would rip you off. More so, ensure you are vigilant and beware of misspelled website addresses, leading you to a phishing website.

Check For The Security Of The Website

You can also stay safe on the internet while shopping for anything to ensure the website you are buying from is secured by SSL. You should never buy anything using your credit or debit card on any website that does not have SSL security encryption. More so, any website that does not use HTTPS isn’t secured, and you should avoid patronizing such websites as much as you can. HTTPS is the new standard for all websites on the internet; however, if the website you are browsing does not offer this, you should ensure that you prevent buying anything from such a website. Typically, you should not share any information with them on such a website as your data isn’t safe.

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Effective Marketing Strategies For Accounting Firms https://ibcdata.com/effective-marketing-strategies-for-accounting-firms/?utm_source=rss&utm_medium=rss&utm_campaign=effective-marketing-strategies-for-accounting-firms Wed, 20 Jan 2021 07:52:57 +0000 https://ibcdata.com/?p=32105 Acquiring leads, making sales, and convincing clients can be one challenging job many people fear getting involved in. however, without marketing, there would be no significant sales in any business or enterprise.

Generally, businesses survive when they have clients to request for their service and products they offer. Besides, effective marketing is the only way organizations can easily challenge their competition and stay ahead in the market.

Indeed, marketing and convincing clients can be easily achieved in other business sectors, such as fast-moving commodity businesses. That said, business-like accounting might need to get a lot more done than what the regular business strategies are. This is because most business and organization CEOs believe they can handle their organization’s accounting effectively. Most often, businesses that tread this route only fail to grow and expand efficiently. As an individual who runs a business and is willing to upscale its production or services, industry expert strategies need to be implemented for your business to move to the next phase. Such techniques are only available to seasoned marketing firms that are specialized in accountants’ services like markology.io, which have help to grow many online firms.

The Basics Of Marketing For Accountants

Before getting to the strategy needed to be implemented when marketing accountants, a few things would be discussed.

  • Most strategies that would be explained here are not magic. Most often, the impression we get about strategy is that they are magic buttons that would transform things quickly.
  • The most effective strategies you will need to implement would require you to have exceptional knowledge of the client you are dealing with.
  • Besides, you might need to do some trial and error before getting it right.

To Strategies, You Need To Implement

Here are some strategies you would need to implement to stay ahead as a marketing firm for accountants into business and ready to make more clients.

Start A Blog And Be Creative: Starting a blog and pushing out content would help you draw attention, and this is one of the most effective marketing strategies. Typically, the majority of people go online to source information. While searching for informative content, clients will quickly come across your content and easily reach out to your organization for further inquiries. You enjoy increased attention and service requests when your blog post gets to the first page of Google search and can easily direct your website.

Sending Out Newsletter: Most often, many people are with their mobile phones, and they consume information and resources on the go. When you build a list of subscribers, you can easily reach out to them and market your services effortlessly. Most often, if you deliver your newsletter to the targeted audience, you get more response rate and increases clients request. You should ensure that your newsletter provides value, and the more valuable information you share out, the more people will remain signed up for your services.

Sign Up For Podcast Service: the majority of small businesses who are not financially buoyant enough to subscribe to your accountant marketing services will be able to learn one or two tips from your podcast. Gradually you can quickly build a fanbase of business that will patronize your service soon. The podcast is also a great way to brand yourself and create trust from your audience.

 

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Your Key to Success: Self-Employment https://ibcdata.com/your-key-to-success-self-employment/?utm_source=rss&utm_medium=rss&utm_campaign=your-key-to-success-self-employment Thu, 17 Dec 2020 07:24:10 +0000 https://ibcdata.com/?p=32026 Do you dream of being self-employed? Self-employment is not a bed of roses, but it will achieve a daily bed of roses for you if you start on the right foot.

This means that it’s a job that has no breaks but still has breaks. It merely means that you become your boss and get to call the shots. You can decide to give yourself a break or decide to go on a marathon of chasing the dollar. It’s all up to you.

Worry not! There are ways of turning the thoughts and dreams into reality in no time. Read on.

Take a Step and Make the Decision

As earlier put, self-employment is not a walk in the park, mostly if you centered your life on employment and other bosses. ‘Breaking free’ has a lot of fear, which is normal. But deciding to be self-employed is different from thinking to be self-employed.

Moreover, the act of making the decision is excellent in every aspect as there’s motion. You finally have your legs out of the employment sack, and you are now stepping out to be your boss. Think through what you want to become; this will help you make that decision.

To quote Theodore Roosevelt, “in any moment of decision, the best thing you can do is the right thing. The worst thing you can do is nothing”. Take the step and leap; besides, no one can do it for you.

Select and Narrow Down Your Niche

Deciding on a niche is not as easy because you will not have the privilege of global reach at first. But, ask yourself the following questions;

  • What do you want to focus on?
  • What do you intend to solve with your product or service?
  • Do you have some prior experience that could blend into your business?

Begin by putting down all the things you want to do. Then, narrow them down one by one by choosing what is more realistic than the other. In terms of practical, it means, decide on what is applicable. It’s effortless to address and tackle a part of the market than dealing with everything. The more precise your niche is, the easier it would be for you to reach your target audience.

Be Precise About Your Target Audience

Focus on establishing your target audience. Don’t just have a product and service for anyone but work with a specific group yields more results. How so?

For starters, a specific group will be easy to handle. For instance, you sell beauty products that treat acne, so your target audience is those suffering from acne. This way, you will have a variety of beauty solutions targeting acne culprits and not everybody. From their queries and experiences with other products, you will be able to advise accordingly using your products’ knowledge as a solution. What’s more?

Being self-employed is all about building a specific solution for specific people. You can also go more in-depth with your acne products’ target audience and sell for women alone. Of course, men also suffer from acne, but you decide to work with women. Narrowing down on a target audience shows your expertise and knowledge of what you are doing. Hence this attracts more clients. Besides, most people would instead get treatment from a specialist than a general seller.

Set Your Goals

Do not start a business without your goals in check. Without these goals, you won’t analyze yourself if you are putting more effort or quit or take a different direction. Plans are there to put you in line so that you don’t lose focus and direction. Read on.

Becoming self-employed is not just starting a business and then ‘see how it goes.’ Instead, you will work hard to show the world what you are offering and attract customers. These customers are always people you have no connection with, so you have the task to convince them in a compelling way to buying your product or service. , you need to pour your heart, body, and mind into your business and turn it into income.

Therefore, while setting goals, you need to ask yourself the following questions;

  • How much do you plan to make in the first year?
  • How will you create those sales?
  • Which marketing tactics could you use?
  • How will you package your product/service?
  • What if you don’t meet your sales target?

These are questions that happen in reality. So, take your time and find their answers before you get in the field to face them.

Register Your Business

What are the rules for starting a business in your state? Register for a business name and get the necessary permits and licenses. Such documents vary with the type of business you want to run. For example, the restaurant business will not have the same permits and licenses as a boutique. Read on.

Registering your business with your state helps you pay taxes and avoid fraud lawsuits. If you want to run an international company, be sure to register to get an international permit or a permit allowing you to access the specific states you will be dealing with. Some businesses need you to get raw materials from other states, hence needing permits.

Make sure your business is on the right side of the law.

Invest In Systems That Make Work Easier For You

When you choose the self-employment route, make sure you stay relevant and in business at all costs. You need to know how you will price your goods and services after researching the market price. Also, what system will you use to bill your customers? Is it by cash or credit card? Moreover, you need to know how you will calculate your profits and losses. What’s more?

Please research on various systems in the market that will enable you to keep track and the mode of payment of your clients. For instance, get a business email for your email marketing campaigns, a tracking system for your clients to see how they are behaving on your websites like the Google analytics and search console, and a billing system that works even for both local and global clients.

Grow and Build Visibility

You cannot run a business without connections. A great business idea with products/services is perfect, but it is not enough without the ties. It would help if you had people within your community, your industry, your network, and other people who can give a hand in supporting you to grow. Read on.

It would be best if you also had a growth strategy to take your business to greater heights. Other than friends, family, and the locals’ voice of encouragement, invest in systems that make connections to boost your visibility.

Get out and build as many connections as possible for your business. The more visible you are, the more traffic your business will get. Just like a bushfire, your business will spread if you build healthy connections.

Make a Decision on Where You Will Work

The beauty of self-employment is that you have the freedom and flexibility on how and where you will work. You can work from home, have a physical location in town, or rent a space once in a while when it’s necessary. All these will depend on the nature of your business and target audience. For example, the best way to sell fish is to have a physical location where people can see the fish and choose from the variety to order. You can market online on social platforms, but you have to work on the ground. Read on.

Also, put into consideration the hindrances to performing your best in your preferred location. For instance, working at home is excellent, but house chores can get in the way of giving your best. It will be hard to separate your work from home in most cases. Therefore, a working area like co-renting an office with a friend is ideal as it gives you the feel and mood of a working environment.

Marketing Strategies

You need a wave of new clients every often, but how do you achieve that? While maintaining your clients is excellent, you also need fresh ones to add to the list. New clients mean your business is growing hence your account as well.

Your marketing tactics should be consistent and keep changing. Try new approaches to have a precise analysis of what works best for your business. Luckily the market is full of many marketing tactics to keep your business afloat. This way, you will know what to invest more to market your business out there. As long as you are in business, keep selling your products and services. Besides, you want clients knocking for your business all the time.

The most valuable asset in self-employment is time. To successfully run your self-employment, you need to be time conscious and disciplined. Be busy in making and growing your brand as it will reap the fruits later. With hard work and determination at the right time, your brand will work for you someday.

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Benefits of Business Text Messaging https://ibcdata.com/benefits-of-business-text-messaging/?utm_source=rss&utm_medium=rss&utm_campaign=benefits-of-business-text-messaging Wed, 09 Dec 2020 07:30:36 +0000 https://ibcdata.com/?p=32005 According to facts and statistics, approximately 76% of consumers said they received a text message from a business. What’s your business doing about such a massive impact on business growth?

Text messages are no longer the out-dated way to communicate with friends, as was the norm, but it is also a marketing strategy for businesses. With just a single text message to many people, you can get a wide range of clients from wherever. Just be sure of how to format and send the right message.

But why is messaging an essential tool in business? Read on.

Convenience

With texts, you can eliminate some of the hindrances of communication between you and clients. Phone calls can be challenging, especially when they come at the wrong time. But a text message can leave you the information for attending to when you are comfortable. What’ more?

This marketing strategy will also enable you to reach your customers with important messages in a non-intrusive yet convenient way.

Updates Communication Management

You will notice that currently, businesses have many phone lines for communication with their clients. They do so to get much-expected feedback from their customers on their products and services. Read on.

Managing all those phone numbers and their messages can be quite overwhelming. However, you can merge your main business line with a texting service provider like whatocast.com. Such a service will release the pressure and burden from you by handling the messaging needs of your business.

More Success in Reading the Message

Even though email marketing is a powerful marketing strategy, not every client gets to read the emails. But with text messaging, the rate of clients reading your message is very high and possible.

Therefore, if you have an actual sale or promotion for your business, a text message will likely give excellent results. Use the text message weapon appropriately in your business and maximize the full potential of your business.

Customer Relationship

A text message is a familiar and friendly way to pass communication. Besides, you are always texting family and friends. If you wish to build a great relationship with your clients, start business text messaging. What’s more?

Incorporate a messaging format that allows your clients to reply. By having two-way communication with your customer, it shows that your business cares. It cares enough to respond to their needs and queries, even via text messages. This will sure keep the clients keep coming back for more of your products and services.

Cost-Effective

It costs far less to send a message to a client than sending an email. Even if it’s bulk text messaging, the cost is way lower than other marketing strategies.

Therefore, text messages are an excellent choice for all businesses. This is mainly for start-ups with a strict budget. Starting a business sometimes means you’re on a strict budget to incorporate marketing strategies for a while. But the cheap text messages ensure you have your business identity in the public’s eye, literally.

If you are still slow on starting the text messaging strategy for your business, then it is now. Besides, your competitors could already be using it. Go ahead and join the bandwagon.

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